Monday, August 30, 2010

E-commerce and the integration of the company's overall

E-commerce and the integration of the company's overall development strategy, from the supply chain, warehousing to distribution, and building their own network of trading empire, it is often much business to take the first step. In addition, enterprises will be thrown through a third party platform, like Taobao, pat network, Baidu has ah, Dangdang, Jingdong Mall and so on. However, based on huge Internet market, the network model of Direct chain is still not completely cover the cage of online consumers. Therefore, the copy and the original line sublimation and wholesale distribution pattern becomes particularly important.

This is the so-called full network management. for Belle, the morning is no longer a single brand, but a brand group army group, a unit of footwear brands including Belle (Belle) , Teenmix (days of good intentions), Tata (he she), Staccato (STACCATO), FATO (cutting extension), Senda (Senda), good interpersonal relations, BASTO (Best Buy), MILLIE'S (Hermione), Jipijapa, Joy & Peace (really beautiful poetry), etc., covering different consumption levels. Such a group under the military not only land-line channels, with the upper hand for the shopping channels such as voice, even if online channel will have a strong adhesive force. When Belle groups are from the official level to enter e-commerce, the lot of e-commerce channel providers, suppliers, and distributors can see which business opportunities.

No comments:

Post a Comment